There had been a few girls who had been wearing the style in Harajuku (the Japanese fashion district) before this, but Choco gave it an official name and created a list of rules for the style. ↑ "Mori Girl Tag." Tokyo Fashion.Mori kei, first known as Mori Girl, was created around 2006 when a Japanese woman named Choco made a Mori girl community on Mixi (Mixi is similar to Facebook).↑ 3.0 3.1 "Who are the mori girls?" Mori Girl.↑ 2.0 2.1 2.2 2.3 "An Introduction to Mori Kei." idontknowmuchbutimlearning.Although more over-the-top makeup looks can be acceptable, generally the lighter look is best. A classic mori look includes very little makeup: a little blush on the cheeks, maybe a light gloss on the lips, and foundation are staples. If there's a Japanese style made for barefaced girls, mori girl is it. Softer synthetic colors are best, such as light pink, or natural colors, such as forest green. Obviously, natural hair colors are the most common in a style based around nature, but dyed hair colors can be seen too. If there's any rule about hairstyles in mori, it is to keep it carefree and natural, and if it ends up a little messy, all the better. Short pixie cuts are quite popular for mori girls outside of Japan, to hint at a sort of forest faerie look, and also saw a small surge in popularity in Japan for a time. Braids are very common, again, typically loose and a bit messy looking. Hairstyles in mori girl are typically long, loose and flowing, but can also be shorter and vary widely. Every outfit lands somewhere different along the spectrum, so how far it tips from one side to the other all depends on the wearer's own preferences for their wardrobe. Mori is an interesting balance of ruggedness and delicacy: worn leather mixed with finely crocheted lace. However, patterns can be used in mori kei, such as natural floral patterns, patchwork, and polka dots. Therefore, bright colors such as neons, and loud patterns like animal prints or bold stripes and other similar patterns, are discouraged. Regardless of what color scheme is chosen, it is important for the colors to look natural - the colors are meant to reflect the forest itself. Earthy greens, rose pink, and rich browns are the most common accent colors, but other colors reminiscent of other things found in nature, such as floral colors, or blues, can also be used. Outfits usually use beige as a base, but brown or tan based coordinates are also popular. Earth tones are a mori girl's best friend. The style contains mostly neutral shades, such as off-white, beiges and browns. Natural materials like cotton, linen, leather and wool reign supreme, although other materials are also sometimes utilized. Mori girl, self-described as 'forest girls', is a style reminiscent of a forest lifestyle - loose, light and airy clothing, layered with warm, bulky sweaters and scarves and tough boots for navigating the wilderness. This move was made to make the style more inclusive to those of varying identities. Mori girl fashion is also known by other names, such as simply "mori" and "mori kei" or "森系" (kei meaning loosely fashion style).Ĭurrently, the style is mostly referred to as mori or mori kei in international circles. "森" (mori) meaning forest, and "ガール" (girl) obviously meaning girl. The name "mori girl" or "森ガール" translates roughly to "forest girl". Mori has a cheerful, calm and simple aesthetic. This style is considered a natural fashion, being centered around natural themes and a love of the forest. The style was formed as a counter style to the many hyper-girly fashion styles that were popular at the time. Mori girl is a J-Fashion style created in 2007.
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